Engine Creative
The Challenge
Encourage tourists to visit heritage sites across South Wales.
Insight
The Vale of Glamorgan council tasked Engine Creative with creating brand and associated video content to help them promote 26 lesser-known heritage sites across the county. This project involved not just putting our heads together with the client...
21 May 2012
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The challenge
Create. Engage. Measure.
Insight
The School of the Arts at The University of Northampton has developed a strong reputation in the HEI sector for delivering a range of quality courses in a vibrant and stimulating environment. Continuing to engage with the best students is key to the ongoing success and was the catalyst...
4 April 2012
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The Challenge
Unite Top Gear’s print magazine with their TV content through Augmented Reality.
Insight
Augmented Reality is a new channel in the marketing mix, bringing together print and video, dissolving the distinctions between off-line and online advertising and creating new revenue streams. It helps bring your ideas to...
4 April 2012
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The Challenge
Take a new celebrity endorsed brand and make it work in the digital world.
Insight
Aldo Zilli is one of the UK’s most popular celebrity chefs, restauranteur and author of a number of best selling food books. The Baby Zilli organic food range, run by Zilli and his business partner, the entrepreneur Dean Dunham,...
4 April 2012
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The Challenge
Telling the story of a historic trial in the courtroom where it actually took place.
Insight
Monmouthshire Council and exhibition consultant Ian Parkin were looking to develop an innovative museum experience within the courtroom at Shire Hall. We were tasked with telling the story of a chap called John Frost, a...
4 April 2012
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The Challenge
Design, develop and maintain the best jewellery e-commerce site on the internet. Simple.
Insight
With a client base in the retail sector that includes Tesco, Next and Office Depot, Engine Creative is working with some of the UK’s leading retailers. Our aim was to transfer this expertise and aspiration to an...
4 April 2012
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The Challenge
To deliver market leading creative that generates significant sales
Insight
Since 1997 Engine Creative has created, developed, designed, animated, artworked, directed and delivered over 500 music related projects. Our work includes more than 40 no.1 albums and our unrivalled understanding of the music industry is the...
4 November 2011
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The Challenge
Raise the brand perception of a young university in a traditional market.
Insight
An extensive brand immersion process by the Engine Creative team combined with existing market research from within The University formed the basis of our brand strategy. With a national shift in the expectation of exactly what a...
16 March 2011
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The Challenge
Create a British Urban brand that can take on the world (and win).
Insight
The target audience are a tricky lot to engage with and they won't be fobbed off with anything but the real deal. By keeping to the UK urban routes of the band we knew that the brand would stay relevant and an integral part of 'brand...
16 March 2011
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The Challenge
Add brand value to a national TV campaign and drive the target audience to purchase products online.
Insight
Next TV campaigns have now become events in their own right; glossy productions shot on location that has helped to reposition the Next brand as desirable and aspirational. The online promotion is key to...
16 March 2011
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The Challenge
Online brand identities, user interfaces and all by the end of the first lap.
Insight
Top Gear is one of the BBC's most popular and enduring brands, spawned from a television phenomenon which regularly attracts more than eight million viewers. Engine Creative is a long-standing creative partner for the brand...
16 March 2011
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The Challenge
Develop a campaign strategy for Kaplan's online learning offering that actively helps with customer retention and customer acquisition.
Insight
Kaplan Financial operate in an increasingly competitive part of the education sector and offer a range of study options to UK and International students. By presenting...
6 April 2010
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The Challenge
Understand tyres, connect with a diverse European market and build a brand.
Insight
An understanding of the various cultural and language differences across Europe was key to the success of this European campaign and the creative solution needed to work across products and media whilst also being able to be easily...
6 April 2010
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The Challenge
Convince 250 business leaders that they should engage with resource efficiency.
Insight
Resource efficiency IS actually really good for your business and WRAP (Waste & Resources Action Programme) are the organisation to push the world in the right direction. After looking at the facts and figures it was clear to us...
6 April 2010
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The Challenge
An established brand in a niche market. A rich visual heritage. But where next?
Insight
Understanding where the Renaissance brand had come from was key to defining where the brand should go. Originally created as an alternative club night to the mainstream rave scene, the Renaissance ethos has always been to...
3 August 2010
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The Challenge
Create a new way for customers to engage with and purchase computers in store.
Insight
Hundreds of stores across the UK + thousands of shop floor staff + an expanding product range = an unmanageable training issue. Rather than trying to get staff to learn about every single product it made sense to get the PCs...
6 April 2010
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The Challenge
Act as an extension of the Open University's (OU) internal communications team offering specialist services outside of their existing skill sets.
Insight
Despite having a comprehensive internal resource for a wide range of design and marketing requirements, the OU look to a select number of external agencies...
6 April 2010
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