The Drum Awards for Marketing - Extended Deadline

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Date: Nov 2017
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Toronto-based agency Zulu Alpha Kilo has released the most terrifying (and humorous) recruiting video, called Scared Straight: Out of Advertising. Geared towards wide-eyed ad students entering the work force, this spoof video is meant to scare them straight out of a career in the business.

The video shows a group of optimistic — if perhaps overly smug — advertising students visiting a real agency for a day. In the place of hardened criminals scaring juvenile offenders out of a life of crime, two hard-boiled executive creative directors go over just about every reason why advertising is a terrible life path.

The video is jam-packed with just about every joke and insight you can make about the ad industry — from everyone wearing all black 'uniforms,' to the unrealistic expectations of new grads, to the long hours — not to mention the industry’s obsession with awards.

With the agency looking to fill 14 new positions, it is likely the message of the video is in jest — or at the very least is meant to ensure new grads know exactly what

they’re getting into.

Credits

Agency: Zulu Alpha Kilo

Creative Director: Zak Mroueh

Art Director: Brendan McMullen

Writer: Jacob Pacey

Agency Producer: Revital Grunberg

Account Team: Matt Sinuita

Social Media: Sean Bell

Production House: zulubot

Director: Zak Mroueh

Production House Producer: David “Grover” Cosgrove / Marc Milliard

Director of Photography: Rob Dutchin

Second Camera: Stefan MacDonald Labelle

Casting Director: Shasta Lutz, Jigsaw Casting

Video Post Facility / Editing Company: zulubot

Editor: Jay Baker / Marissa Bergougnou

Compositor / Online: Marissa Bergougnou

Colourist/Transfer: Wade Odlum, Alter Ego

Audio Post Facility/Music House: zulubot

Engineer: Stephen Stepanic

Actors: Karen Parker, Nigel Downer, Allison Price, Kyle Lucey, Caroline Toal, Gavin Pounds, Aris Tyros, Amanda McKnight, Brennan Asbridge