Agency: Zambezi
Date: Aug 2016
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The Venetian, one of Las Vegas’s premier resorts, has rolled out a quirky TV spot called ‘Come As You Are’ that plays up the anticipation of travelers before they embark on a vacation. According to The Venetian, this is the first time the hotel has aired a commercial since it was founded 17 years ago. The spot is part of a larger campaign that includes social media & print elements and aims to differentiate the hotel from other Vegas resorts by showing off the unique attributes of its guests rather than its amenities. The campaign was created by LA-based agency Zambezi and was directed by Autumn De Wilde.

Credits

Founder, Chief Executive Officer: Chris Raih

Executive Creative Director: Josh DiMarcantonio

Creative Director: Gavin Lester

Art Director: Max Pollack

Copywriter: Brian Hallisey

Junior Art Director: Paula Coral

Junior Copywriter: Erin Meulbroek

Designer: Anthony Crawford

Head of Content: Alex Cohn

Producer: Cindy Chapman

Managing Director: Pete Brown

Account Director: Kevin O’Brien

Account Executive: Carly Ayres

Project Manager: Conrad Cunningham

Chief Strategy Officer: Kristina Jenkins

Strategist: Keely Galgano

Production Company: Anonymous Content

Director/Photographer: Autumn de Wilde

Director of Photography: Matthew Lloyd

Executive Producer: Eric Stern

Line Producer: Saul Germaine

Editorial: Exile Edit

Editor: Shane Reid

Assistant Editors: Zaldy Lopez

Executive Producer: CL Weaver

Producer: Michael Miller

Audio: Lime Studios

Mixer: Rohan Young

Sound Design: Rohan Young

Executive Producer: Susie Boyajan

Color Correction: The Mill

Colorist: Adam Scott

Executive Producer: Thatcher Peterson

Producer: Diane Valera

VFX: Saint

Flame Artist: Rob Trent

Executive Producer: Helen Park

Producer: Arielle Davis

Music Supervision: Rachael Kruk

Downtown Music Publishing

Song: Tintarella di Luna

Composed [and Performed by]: Mina Mazzini