Autotrader: Shop All the Cars by Zambezi

Agency: Zambezi
Client: Autotrader
Date: Sep 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Zambezi and Autotrader have rolled out 'Shop All the Cars,' an advertising blitz with national broadcast and a 360-degree Times Square Spectacular.

The campaign’s core creative execution is a :30 broadcast spot that features a visceral mash-up of faux car commercials from a variety of brands. The campaign features the new tagline: “If you can’t find it here, you won’t find it anywhere.” The key insight is that Autotrader has all the cars so you can find the one that best fits your needs.

Digitally, the campaign features interactive Facebook Canvas ads in endless swipeable video loops, pre-roll spots (:30s and :15s with :07s for Hulu), home page takeovers, custom partnerships and digital banners. Outdoor executions will roll out in September with billboards in Los Angeles, Atlanta, Miami and an awesome Times Square Spectacular across a main screen, side screens, skyscraper boards and street level boards. Print ads will appear in Men’s Journal and ESPN.

Credits

Client: Autotrader

Agency: Zambezi

Chief Creative Officer: Gavin Lester

Creative Director(s): Ben George, Nick Rodgers

Senior Art Director: Dan Rosenberg

Senior Copywriter: Ashley Milhollin

Head of Content: Alex Cohn

Executive Director of Technology: Justice Erolin

Head of Post Production: Ling Ly

Senior Producer: Andrew Gage

Producer: Nat Bricker

Associate Producer: Caroline Denton

Senior Digital & Print Producers: Ziv Sibony & Eloise Gomez

Group Account Director: Chris Einhauser

Account Director: Danielle Tisser

Account Supervisor: Noelle Belling

Senior Project Manager: Emily Frankenfeld

Group Strategy Director: Ryan Richards

Production Company: Knucklehead

Director: Daniel Barber

Director of Photography: Tim Hudson

Head of Production: Christa Thompson

Executive Producer: Cathleen Kisich

Producer: Jessica Cooper-Carlson

Line Producer: Jill Sartore

Editorial: Cabin Edit Company

Editor: Isaac Chen

Assistant Editors: Lauren Brown

Managing Partner: Carr Schilling

Producer: Michelle Dorsch

Audio: Lime Studios

Mixer: Zac Fisher

Assistant Mixer: Kevin McAlpine

Executive Producer: Susie Boylan

Producer: Kaylan Phungglan

Color Correction: MPC

Colorist: Mark Gethin

Executive Producer: Meghan Lang

Color Producer: Rebecca Boorsma

VFX: No. 7

Flame Artist: Verdi Sevenhuysen

Executive Producer: Carr Schilling

Producer: Michelle Dorsch

Music: Mophonics

Head of Production: Shelley Altman

ECD: Steph Altman

Bodyform: Blood Normal by AMV BBDO

Added 18 October 2017
Agency: AMV BBDO
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