Autotrader: advert-body-3 by Zambezi
- Location:
Zambezi and Autotrader have rolled out 'Shop All the Cars,' an advertising blitz with national broadcast and a 360-degree Times Square Spectacular.
The campaign’s core creative execution is a :30 broadcast spot that features a visceral mash-up of faux car commercials from a variety of brands. The campaign features the new tagline: “If you can’t find it here, you won’t find it anywhere.” The key insight is that Autotrader has all the cars so you can find the one that best fits your needs.
Digitally, the campaign features interactive Facebook Canvas ads in endless swipeable video loops, pre-roll spots (:30s and :15s with :07s for Hulu), home page takeovers, custom partnerships and digital banners. Outdoor executions will roll out in September with billboards in Los Angeles, Atlanta, Miami and an awesome Times Square Spectacular across a main screen, side screens, skyscraper boards and street level boards. Print ads will appear in Men’s Journal and ESPN.
Credits
Client: Autotrader
Agency: Zambezi
Chief Creative Officer: Gavin Lester
Creative Director(s): Ben George, Nick Rodgers
Senior Art Director: Dan Rosenberg
Senior Copywriter: Ashley Milhollin
Head of Content: Alex Cohn
Executive Director of Technology: Justice Erolin
Head of Post Production: Ling Ly
Senior Producer: Andrew Gage
Producer: Nat Bricker
Associate Producer: Caroline Denton
Senior Digital & Print Producers: Ziv Sibony & Eloise Gomez
Group Account Director: Chris Einhauser
Account Director: Danielle Tisser
Account Supervisor: Noelle Belling
Senior Project Manager: Emily Frankenfeld
Group Strategy Director: Ryan Richards
Production Company: Knucklehead
Director: Daniel Barber
Director of Photography: Tim Hudson
Head of Production: Christa Thompson
Executive Producer: Cathleen Kisich
Producer: Jessica Cooper-Carlson
Line Producer: Jill Sartore
Editorial: Cabin Edit Company
Editor: Isaac Chen
Assistant Editors: Lauren Brown
Managing Partner: Carr Schilling
Producer: Michelle Dorsch
Audio: Lime Studios
Mixer: Zac Fisher
Assistant Mixer: Kevin McAlpine
Executive Producer: Susie Boylan
Producer: Kaylan Phungglan
Color Correction: MPC
Colorist: Mark Gethin
Executive Producer: Meghan Lang
Color Producer: Rebecca Boorsma
VFX: No. 7
Flame Artist: Verdi Sevenhuysen
Executive Producer: Carr Schilling
Producer: Michelle Dorsch
Music: Mophonics
Head of Production: Shelley Altman
ECD: Steph Altman