Autotrader: advert-top-1 by Zambezi
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In collaboration with its creative agency Zambezi, Autotrader recently created an installation and interactive experience that allowed people to project the color of their clothes onto a car. The experience, which took place in Miami a few weeks ago, was brought to life through color detection paired with 3D projection mapping technology. According to the agency, the installation was "created to bring to life how Autotrader, the most visited car shopping website, helps people find a car that matches their lifestyle." UK-based studio UNIT9 helped develop and executive the experience.
Credits
Founder, Chief Executive Officer: Chris Raih
Partner, Executive Creative Director: Josh DiMarcantonio
Associate Creative Director: Ben George
Associate Creative Director: Nick Rodgers
Senior Art Director: Max Pollak
Senior Copywriter: Brian Hallisey
Partner, Head of Content: Alex Cohn
Partner, Executive Director of Technology: Justice Erolin
Sr. Digital Producer: Ziv Sibony
Producer: Katrina Nahikian
Partner, Managing Director: Pete Brown
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Account Executive: Tori Tessalone
Project Manager: Courtney Szews
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Strategist: Keely Galgano
Production Company: Unit 9
Director: Andrew Gage
Creative Partner: Michelle Craig
Creative Director: Sean Pruen
Director of Photography: Bart Tau
Executive Producer: Luca DeLaurentiis
Producer: Vianney Comot
Production Manager: Andrew Nathanson
Editorial: Blink Studios
Editor: Paul Oh
Assistant Editors: Sasha Perry
