Autotrader: DrivenByStyle Miami Experience by Zambezi

Agency: Zambezi
Client: Autotrader
Date: Jul 2016
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

In collaboration with its creative agency Zambezi, Autotrader recently created an installation and interactive experience that allowed people to project the color of their clothes onto a car. The experience, which took place in Miami a few weeks ago, was brought to life through color detection paired with 3D projection mapping technology. According to the agency, the installation was "created to bring to life how Autotrader, the most visited car shopping website, helps people find a car that matches their lifestyle." UK-based studio UNIT9 helped develop and executive the experience.

Credits

Founder, Chief Executive Officer: Chris Raih

Partner, Executive Creative Director: Josh DiMarcantonio

Associate Creative Director: Ben George

Associate Creative Director: Nick Rodgers

Senior Art Director: Max Pollak

Senior Copywriter: Brian Hallisey

Partner, Head of Content: Alex Cohn

Partner, Executive Director of Technology: Justice Erolin

Sr. Digital Producer: Ziv Sibony

Producer: Katrina Nahikian

Partner, Managing Director: Pete Brown

Account Director: Matt Kline

Account Supervisor: Lauren Bondell

Account Executive: Tori Tessalone

Project Manager: Courtney Szews

Chief Strategy Officer: Kristina Jenkins

Group Strategy Director: Ryan Richards

Strategist: Keely Galgano

Production Company: Unit 9

Director: Andrew Gage

Creative Partner: Michelle Craig

Creative Director: Sean Pruen

Director of Photography: Bart Tau

Executive Producer: Luca DeLaurentiis

Producer: Vianney Comot

Production Manager: Andrew Nathanson

Editorial: Blink Studios

Editor: Paul Oh

Assistant Editors: Sasha Perry