The Drum Awards for Marketing - Extended Deadline

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Client: Dell
Date: Jun 2017
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Everyone thinks digital transformation in companies just magically happens. Like devices just start instantly talking to each other and cloud infrastructures appear out of thin air, but that couldn't be farther from the truth. It takes hard work, dedication and really smart people to get it all done. And it's what Dell Technologies does every day.

So Dell Technologies created a new social campaign with Y&R New York that humorously proves the point. In each scenario, a powerful, magical being (or beings) has been hired by a business to make digital transformation happen. Unfortunately, in each case, their formidable powers prove thoroughly ineffective at getting the job done.

Credits

Dell Technologies

Chief Marketing Officer - Jeremy Burton

SVP Global Brand and Creative - Liz Matthews

Director Brand Strategy and Advertising - Rachael Henke

Brand Strategy and Advertising – Tamara Hernandez

Y&R

Global Executive Creative Director - Christian Carl

Global Creative Director - Thomas Shim

Copywriter, Creative Director - Justin Ebert

Executive Producer - Bobby Jacques

Content Producer - Nicole Lederman

Sr Business Manager- Maggie Diaz

President, Global Technology & Business Practice - Joe Rivas

Group Account Director - Rachel Krouse

Account Director- Heather Hosey

Account Executive- George Rainaldi

Strategic Planning Director - Jenna Rounds

MediaCom

Managing Partner, Global Account Director - Sue Davidson

Global Group Strategy Director - Guilhem Tamisier

Partner, Media Director - LaShena Huddleston

Production Company - Tool of North America

Director - Shawn Z

Managing Partner, live action - Oliver Fuselier

Executive Producer - Robert Helphand

Line Producer - Dennis Beier

Edit House - Cosmo Street

Editor - Lawrence Young

Producer - Vietan Nguyen

Producer - Anne Lai