Lifetime: advert-body-1 by Y&R Mexico
- Location:
Play for Equality is a campaign to highlight the inequalities between men’s and women’s soccer.
Launched by Lifetime, the female empowerment channel, and Y&R Mexico, the campaign transformed statistics about women’s pro soccer into socks and soccer balls for the players to use in a match in the finals.
The socks and balls display statistics illustrating the disparity in attendance, salaries, and scoring between the Mexican men’s and women’s leagues.
Credits
Tony Granger - Global Chief Creative Officer – Y&R
Hector Fernandez - Chief Executive Officer – Y&R
Alexis Ospina - Chief Creative Officer- Y&R
Luís “madruga” Enríquez - Head of Art – Y&R
Leonardo Corrales - Creative Director – Y&R
Pamela España – Creative Director- Y&R
Héctor Cruz – Creative Director – Y&R
Juan Carlos Contreras - Art Director – Y&R
Eduardo Delgado - Client Services – Y&R
Alfonso Borreguero - Vice President, Planning – Y&R
Carolina Hernandez - Account Director – Y&R
Daniela Tinoco- Account Director – Y&R
Auero Studio - Producer
Juan Pablo Osio - Agency Producer – Y&R
Carolina Restrepo - Marketing Director - Lifetime
Raul Rodriguez - Brand Manager – Y&R
