Public Transport Victoria: advert-body-1 by Y&R Melbourne
- Location:
Public Transport Victoria (PTV) is promoting the launch of all-night public transport on weekends with a campaign, created by members of the public. PTV armed 58 people with a camera and a myki transport ticket and sent them out for the night in Melbourne to explore, experience and document the city until the sun came up. The footage was used to create an integrated campaign, which is running across TV, digital, social, outdoor and radio platform, as well as incorporating activations.
Credits
PTV:
General Manager, Marketing and Digital: Philip Askew
Marketing Manager, Products: Jess Wickham
Marketing Coordinator, Products: Laura Barbante
Y&R Melbourne:
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Designer: Simon Gray
Executive Producer: Sheridan Wadelton
Producers: Jules Callen and Emma King
Production Coordinator: Annie Thiele
Planning Director: Michael Hyde
Senior Planner: Alex Horner
Group Account Director: Matthew Hunt
Account Director: Sarah Naumoski
Account Executive: Thom Wilson
Editor: Jon Holmes
Music Supervision: Level 2 and Mushroom Group