The Drum Awards for Marketing - Extended Deadline

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Date: Feb 2018
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Public Transport Victoria (PTV) is promoting the launch of all-night public transport on weekends with a campaign, created by members of the public. PTV armed 58 people with a camera and a myki transport ticket and sent them out for the night in Melbourne to explore, experience and document the city until the sun came up. The footage was used to create an integrated campaign, which is running across TV, digital, social, outdoor and radio platform, as well as incorporating activations.

Credits

PTV:

General Manager, Marketing and Digital: Philip Askew

Marketing Manager, Products: Jess Wickham

Marketing Coordinator, Products: Laura Barbante

Y&R Melbourne:

Chief Creative Officer: Paul Nagy

Executive Creative Director: Jake Barrow

Creative Director: James Wills

Designer: Simon Gray

Executive Producer: Sheridan Wadelton

Producers: Jules Callen and Emma King

Production Coordinator: Annie Thiele

Planning Director: Michael Hyde

Senior Planner: Alex Horner

Group Account Director: Matthew Hunt

Account Director: Sarah Naumoski

Account Executive: Thom Wilson

Editor: Jon Holmes

Music Supervision: Level 2 and Mushroom Group