BBC: advert-body-1 by Y&R London

Y&R London has created a new TV trail which showcases the vast range of personalisation features available across the BBC. The campaign highlights how the BBC’s millions of viewers and listeners can tailor products and services to their specific interests and requirements. The TV trails demonstrate how to stay up to date with favourite TV shows, sports teams and local weather reports.

Y&R London created Steve the Dog, played by the dog who many viewers will know as Poldark’s Barley, to showcase why the BBC is the nation’s favourite broadcaster in the digital age. The campaign is a tongue-in-cheek look at the experiences of an average dog, with interests we can all relate to such as sport, music and weather, using the BBC’s personalised services. Steve demonstrates how personalisation makes staying up to date and finding new programmes and services of interest easier.

Jon Burley, Chief Creative Officer of Y&R London said: “Creating a character that had warmth was paramount and came from the balance within the script of human personality and canine truths. We think that in doing this we have produced a film which will get the nation excited about the different ways they can enjoy a personalised BBC.”