Powerball: advert-body-1 by Y&R Brisbane
- Location:
Powerball is urging Australians to play by their own rules on a new campaign for the lottery. The campaign sees people enjoying a Great Gatsby-style party, ‘The Power Ball’ where anything goes. The party-goers are all Powerball winners from different walks of life who are celebrating their win in unique ways. The campaign is running across TV, cinema, social, digital and outdoor channels
Credits
Client: the Lott
General Manager Marketing: Andrew Shepherd
Brand Portfolio Manager – Jackpots: Ben Johnson
Brand Manager – Jackpots: Gina Gilmore
Agency: Y&R Brisbane
Chief Creative Officer: Paul Nagy
Executive Creative Director: Brendan Greaney
Creatives: Shaun Egan, Sam Boyd, Chelsea Parks
Head of Strategy: Andrew Kolb
Client Service Director: Jo Millington
Senior Business Director: Lucy Flower
Account Manager: Vanessa van Dalsen
Producers: Ann Reilly, Kohbe Vela
Editor: Griffin Englander
Digital Producer: Karolina Sikorsky
Digital Developer/Animator: Anthony Collins
Retoucher/Finished Artist: John Shard
Production: Photoplay
Director: Lance Kelleher
Producer: Emma Thompson
Editor: Rohan Zerna (The Butchery)
Post Production: Cutting Edge
Executive Producer: Trelise Blade
Visual Effects: Steve Leacy, Glen Cone
Colourist: Justin McDonald
Sound Design: Mike Lange
Music: Level Two Music
Artist: Cajo
Track: Fancy Shoes
Photographer: Damien Bredberg
