Cat Footwear: Born from Bulldozers by Young & Laramore
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Young & Laramore has a new campaign for Cat Footwear called 'Born from Bulldozers.' The workwear campaign centers on the idea that only Cat Footwear can claim its heritage from giant Caterpillar machines, and the footwear products are just as tough as the machines they’re derived from.
The Cat name, with its iconic yellow machines at construction sites around the world, is synonymous with heavy-duty work. And it’s this unshakeable reputation that’s at the heart of the 'Born From Bulldozers' campaign, which asks a very simple question: given Cat work boots’ long and storied heritage of working, why pick anything else?
Y&L, which was named creative agency of record for the brand earlier this year, created print, out-of-home, in-store posters and social and digital content.
Credits
CLIENT: Cat Footwear
AGENCY: Young & Laramore
ECD / PRINCIPAL: Carolyn Hadlock
CREATIVE DIRECTOR / PRINCIPAL: Bryan Judkins
ASSOCIATE CREATIVE DIRECTOR: Scott King
ASSOCIATE DESIGN DIRECTOR: Zac Neulieb
WRITER: Aidan McKiernan
PRESIDENT & CHIEF STRATEGY OFFICER: Tom Denari
VICE PRESIDENT, ACCOUNT DIRECTOR: Brad Bobenmoyer
ACCOUNT SUPERVISOR: Cory Schneider
PHOTOGRAPHER: Dean Van Dis