Campari: advert-top-1 by Yard
- Location:
Campari, Italy’s iconic bittersweet red aperitif and cornerstone ingredient in the Negroni, has unveiled its new ad campaign, Go A Sip Beyond.
A nod to visionaries Gaspare and Davide Campari, the inventor of Campari and his son who helped popularize the liqueur in America, the campaign encapsulates their progressive spirit while drawing inspiration from the brand’s heritage and cutting-edge vision, all of which has transcended time for nearly 160 years. Developed by Yard NYC, Go A Sip Beyond takes shape in the form of a short film that entices and enthrals as viewers are taken on a journey of discovery finding that not everything is as it seems and there is always more beyond a first impression. The spot can be viewed through digital video platforms and Campari social channels.
Credits
Agency: Yard NYC
Chief Creative Officer: Stephen Niedzwiecki
Creative Director: Dave Clark
Art Director: Steven Williams
Copywriter: Kira Pack
Design Director: Jay Chapman
Designer: Sofia Glimnell
Executive Director of Strategy: James Denman
Account Supervisor: Erin Kligman
Group Account Director: Shana Bellot
Executive Producer: Kirsten Arongino
Producer: Lee Scharfstein
Director: Arnaud Boutin
Production Company: Mass Appeal
Director: Arnaud Boutin
Executive Producer: Mike Lobikis
Executive Producer: Misha Louy
Producer: Brooke McDaniel
DoP: Jeff Bierman