The Drum Awards for Marketing - Extended Deadline

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Agency: Yard
Client: Campari
Date: Apr 2018
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Campari, Italy’s iconic bittersweet red aperitif and cornerstone ingredient in the Negroni, has unveiled its new ad campaign, Go A Sip Beyond.

A nod to visionaries Gaspare and Davide Campari, the inventor of Campari and his son who helped popularize the liqueur in America, the campaign encapsulates their progressive spirit while drawing inspiration from the brand’s heritage and cutting-edge vision, all of which has transcended time for nearly 160 years. Developed by Yard NYC, Go A Sip Beyond takes shape in the form of a short film that entices and enthrals as viewers are taken on a journey of discovery finding that not everything is as it seems and there is always more beyond a first impression. The spot can be viewed through digital video platforms and Campari social channels.

Credits

Agency: Yard NYC

Chief Creative Officer: Stephen Niedzwiecki

Creative Director: Dave Clark

Art Director: Steven Williams

Copywriter: Kira Pack

Design Director: Jay Chapman

Designer: Sofia Glimnell

Executive Director of Strategy: James Denman

Account Supervisor: Erin Kligman

Group Account Director: Shana Bellot

Executive Producer: Kirsten Arongino

Producer: Lee Scharfstein

Director: Arnaud Boutin

Production Company: Mass Appeal

Director: Arnaud Boutin

Executive Producer: Mike Lobikis

Executive Producer: Misha Louy

Producer: Brooke McDaniel

DoP: Jeff Bierman