Xcel Energy: advert-top-1 by Yamamoto

In partnership with its new agency of record Yamamoto, Xcel Energy has released an integrated campaign called 'Always Delivering' that puts a spotlight on the company's customer service efforts as well as its commitment to producing & delivering energy in "responsible, clean and cutting-edge ways." Based off of the insight that "energy is on customers’ minds an average of just seven minutes a year, usually when they are having the occasional service issue or paying their bill,” the spots characterize "energy" as a red box that is delivered to each day to homes & businesses, giving viewers a better sense of just how important energy is. 'Always Delivering' will run across television, print, radio, digital, social and video in eight Western and Midwestern states.