vivo: Perfect Selfie, Perfect Ramadan by Y & R Indonesia
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Smartphone company Vivo and Y&R Indonesia have launched ‘Perfect Selfie, Perfect Ramadhan’ VIVO V5s camera-phone campaign.
Vivo's mascot ‘Mini V’ is a popular part of his neighbourhood, helping people and brightening everyone’s day with kindness, balloons and his trademark ‘moonwalk’ move. After his confidence is shattered by a rain-soaked run-in with a vengeful gang, the neighbours rally ‘round, showing him a selfie that says ‘Kangen Mini-V’ (Miss you Mini-V) which encourages him to don the suit once more and bring cheer to the community.
Executive Creative Director: Yerry Indrajaya
Creative Director: Hendra Wangsa
Art Director: Decky Bagus Hermawan
Writer: Pratiwi Marshely