Liga Contra el Cáncer: advert-body-1 by Wunderman Phantasia
- Location:
Every year in Peru, there are more than 4,500 cases of prostate, testicular and penile cancer reported. By 2020, the figure is projected to increase by more than 22% and what’s shocking is the number of young adult men, between the ages of 15-30, who are affected.
Thanks to a popular Instagram sticker that is widely recognizable, Liga Contra el Cáncer and Wunderman Phantasia are targeting this audience and hoping to generate fresh awareness around these cancers by teaching men how to conduct a proper self-examination and take control of their health while simultaneously encouraging other men to do the same. All you need to do is take a photo, grab the sticker, rotate it upside-down, use #AmoMisBolas and tag your friends.
“In most cases, these kinds of cancers do not manifest symptoms during their initial stages so more than 50% of men who contract these cancers only see a doctor when the disease has advances and there isn’t much left to do for them,” said Damary Milla, general director of operations of Liga Contra El Cancer. “Our hope is that this campaign will inspire men to lose their fear and appreciate that an annual check-up can save their life.”
Credits
Client: Liga Contra el Cáncer
General Manager: Damary Millas
Agency: Wunderman Phantasia
Chief Creative Officer: Jose Aburto
Head of Art: Augusto Landauro
Creative Director: Diego Sugai
Creative Supervisors: Alvaro Angulo, Diego Figueroa
Art Directors: Humberto Carreño
Designer: Hugo Prieto
Final Art: Manuel Abad
Illustrator / Animator: Ismael Cerna
Account Lead: Jorge Indacochea
Social Media Director: Pedro Tucto
Post Production 3D: Ricardo Villar
Project Manager: Anderson Poccorpachi
Programador Back-end: Alonso de la Quintana
QA: Yoselin Rodríguez, Luis Quispe
Systems Analist: Lucia Somocurcio
BTL Agency: Orange 360º
Video Production: Santiago
Audio Production: Diego Dibós Sound Lab