Laughing Cow: advert-body-2 by WoodShop

WoodShop Studios and Calgary Y&R have unveiled another spot for The Laughing Cow entitled 'Do Your Thing.' The ad features marries live action and animation to celebrate the product and its carefree audience.

“Our vision for this set of spots was to combine fun, personable characters with delicious food imagery that came to life through motion and animation,” says Trevor Shepard, food commercial director at Woodshop. Trevor and team worked with agency creatives in designing every frame to be full of color and energy, aiming to produce a visual showcase of everything The Laughing Cow products have to offer.

WoodShop executed the production, 2D/3D animation, and finishing for the spot through a combination of high-speed photography, diligent food styling, and a composite-driven post-production process.