Wonderful Pistachios: advert-body-3 by Wonderful Agency
- Location:
Not even the grumpiest creature can resist the taste of a pistachio, not even The Grinch. A campaign for Wonderful Pistachios, featuring the notoriously sour animated character finds The Grinch breaking into a grin after eating the treat.
The campaign is a cross-promotional celebration of the licensing agreement between Wonderful Pistachios and the upcoming animated feature, Dr. Seuss’ The Grinch, and it plays on the greenness of the character and the snack.
Throughout the integrated multimillion-dollar marketing campaign, the anti-holiday Grinch goes through an emotional roller coaster when he finds himself actually enjoying something during the holidays: Wonderful Pistachios.
The campaign includes two new commercials created by the Wonderful Company’s in-house agency and animated by Illumination. In the first commercial, a frowning Grinch is caught off-guard by how much he enjoys the taste of Wonderful Pistachios. And though he physically forces his face back into a frown, there’s no hiding the power of Wonderful Pistachios to put a smile on even the Grinchiest of faces. The second commercial, which starts airing November 26, features the Wonderful Pistachios No Shells brand for the first time on television. In this spot, the Grinch doesn’t steal Christmas as much as he swipes the best part of it: the No Shells pistachios stuffing the stocking of the Whos of Whoville.
Credits
WONDERFUL AGENCY
Wonderful Pistachios
The Grinch Campaign
Client: Wonderful Pistachios
Vice President of Marketing: Adam Cooper
Director of Marketing: David Johnston
Agency: Wonderful Agency
President: Michael Perdigao
Chief Creative Officer: Darren Moran
Executive Creative Director: Amber Justis
Creative Director: Mike Condrick
Creative Director: Jason Fryer
Motion Graphics Director: Mike Hand
ACD/Art Director: Matt Koulermos
Senior Copywriter: Janna Carney
Integrated Producer: Matt Conrad
Account Supervisor: Ricci Ruden
Senior Project Manager: Nicole Klein
Project Manager: Austyn Frostad
Production: Illumination Entertainment