Del Valle: Transforming label printing scale by WMcCann

The growing interest in a healthier nutrition makes consumers buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, in order to show a much more practical way to drink a 100% fruit, nutritious and tasty juice.

Consumers who visited the supermarket recently had a surprise after weighing their fruits. A scale that has been specially developed for the activation printed an exclusive label for those buying oranges or apples, entitling the customers to a free bottle of Del Valle 100% in order for them to try the product.

On the label, consumers found a message highlighting that Del Valle 100% is rich in fibers and vitamin C, just like in natural fruit. And with the new PET packaging, it is perfect to be consumed anywhere.

Daniel Dranger, IMC Manager of Coca-Cola Brazil said: "Coca Cola is investing more and more in ideas like this. We need to make it clear to consumers that Del Valle wants to be part of the solution."