Travel Oregon: advert-body-1 by Wieden+Kennedy
- Location:
The Oregon Tourism Commission, dba Travel Oregon, is inviting all adventurers to try with the launch of 'Travel Oregon: The Game,' created as an homage to the classic game many remember from childhood.
The Oregon Trail is one of the most popular computer games of all time and Travel Oregon's version is a tribute, developed under license from Houghton Mifflin Harcourt to ensure that it harkens back to the original experience.
The game will be available through Dec. 16 and is designed using the aesthetic of the 8-bit original game. With the classic game as inspiration, Travel Oregon creates its own trail through seven travel regions of Oregon. Explorers can start in any part of the state and then continue along a connecting path that loops through Eastern Oregon, Southern Oregon, Portland Region, Oregon Coast, Mt. Hood & Columbia River Gorge, Willamette Valley and Central Oregon.
Available at TravelOregon.com, "Travel Oregon: The Game" will educate players about different destinations and activities across Oregon, particularly those that take center stage in winter months. The interactive game is designed to encourage Oregonians and visitors to explore the state and try new experiences throughout—from mountain biking in the Columbia River Gorge and truffle hunting in the Willamette Valley to ice skating in Central Oregon and steelhead fishing in Southern Oregon.
Credits
Kevin Wright - Vice President, Global Marketing - Travel Oregon
Katie Meeker/Katy Clair - Marketing Manager, Global Marketing - Travel Oregon
Mark Senffner - Brand Manager, Global Marketing - Travel Oregon
Jason Bagley/Eric Baldwin - Executive Creative Directors - Wieden+Kennedy
Jason Kreher - Creative Director - Wieden+Kennedy
Ansel Wallenfang - Copywriter - Wieden+Kennedy
Nick Stokes - Art Director - Wieden+Kennedy
David Trujillo - Interactive Designer - Wieden+Kennedy
Mike Davidson/Matt Hunnicutt - Integrated Production Director - Wieden+Kennedy
Amy Marsh - Integrated Producer - Wieden+Kennedy
Leola Ristau - Creative Manager - Wieden+Kennedy
Angela Jones - Group Strategy Director - Wieden+Kennedy
Destinee Scott/Paige Weber/Annie Yuen - Media Comms Planning - Wieden+Kennedy
David Newsome - Account Director - Wieden+Kennedy
Kimmy Cunningham - Account Supervisor - Wieden+Kennedy
Lindsey Warner - Account Executive - Wieden+Kennedy
Kevin Moyer - Business Affairs Manager - Wieden+Kennedy
Hinge - Production Company
Roland Gauthier - Executive Producer - Hinge
Tiffany Navarro-Purkeypile - Production Manager - Hinge
Tyler Kenworthy - Art Director - Hinge
Anselm Hook - Programming Supervisor - Hinge
Peiter Hergert - Animator - Hinge
Cabel Sasser - Composer
Lance Limbocker - Sound Designer
Photography - Alamy Stock Photo
Willamette Falls, Oregon City - strenghinperspective.com
Rowena Crest Loops - Rowena Crest by Joe Parks
Anthony Lakes - Eric Valentine, Praise Photography
The Three Sisters - Fotosearch Stock Photo
Benham Falls, Deschutes River - PJ Blalock
Shore Acres State Park - Stephen Michael
Haystack Rock - Beth Wise
Silver Falls State Park - Janis Miglavs