Samsung Mobile: Galaxy Note8: Butter by Wieden+Kennedy
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Samsung has unveiled a new ad spot leading up to the first NFL game this season, featuring two star NFL players and its new flagship Galaxy Note8 device.
The ad will air on NBC, as well as on social and digital platforms.
The humorous spot pickups from last year, reigniting one of the most heated cornerback v wide receiver rivalries in the NFL between Washington Redskins cornerback Josh Norman and Cowboys wide receiver Dez Bryant.
In the spot, Norman is once again throwing shade at Dez during a press conference – but this time he’s doing it with the highly-anticipated Galaxy Note8 smartphone. Norman taunts Bryant with a series of over-the-top snarky sketches created using one of the Note8’s most defining features, the S Pen, which unlocks new ways to draw, write and communicate with others through live messaging.
In addition to working with Norman and Bryant, Samsung is also partnering with NFL cornerback Richard Sherman on the exclusive device (Note8 + S8) to film his new Players Tribune content series, Out of Context.
Credits
W+K PORTLAND
Executive Creative Directors: Jason Bagley / Eric Baldwin
Creative Directors: Brandon Davis / Stuart Brown
Copywriter: Ryan Hartsfield
Art Director: Jeff Fang and Croix Gagnon
Director of Production: Matt Hunnicutt / Mike Davidson
Senior Integrated Producer: Jennie Lindstrom
Account Team: David Newsome / Nick Larkin / Juliana Cole
PRODUCTION
Production Company: Caviar
Director: Jody Hill
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
Head of Production: Casey Wooden
Producer: Bernard Rahill
Director of Photography: Eric Tremel
EDITORIAL
Editorial Company: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Eve Kornblum / Rana Martin
Producer: Dani DuHadway/Sasha Grubor/Taylor Colbert
Assistant Editor: Pieter Viljoen
VFX
VFX Company: The Mill
Executive Producer: Enca Kaul
Producer: Daniel Midgley
Associate Producer: Chris Lewis
Set Supervisors / Creative Directors: Phil Crowe / Chris “Badger” Knight
2D Lead Artist: Theodore Maniatis
2D Artists: Chris Payne and Chris Hunsberger
Motion Graphics: Tony Carlson and Christian Perez
GRADE
Company: The Mill
Colourist: Adam Scott
Executive Producer, Colour: Thatcher Peterson
Color Assist: Zack Wilpon
Colour Producer: Diane Valera
MIX
Company: Limes Studios
Mix Engineer: Joel Waters
Assistant Mix Engineer: Stephen Fredricks
Executive Producer: Susie Boyajan
SOUND DESIGN
Company: LSD
Sound Designer: Michael Anastasi
Executive Producer: Susie Boyajan