The Drum Awards for Marketing - Extended Deadline

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Date: Sep 2017
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Samsung has unveiled a new ad spot leading up to the first NFL game this season, featuring two star NFL players and its new flagship Galaxy Note8 device.

The ad will air on NBC, as well as on social and digital platforms.

The humorous spot pickups from last year, reigniting one of the most heated cornerback v wide receiver rivalries in the NFL between Washington Redskins cornerback Josh Norman and Cowboys wide receiver Dez Bryant.

In the spot, Norman is once again throwing shade at Dez during a press conference – but this time he’s doing it with the highly-anticipated Galaxy Note8 smartphone. Norman taunts Bryant with a series of over-the-top snarky sketches created using one of the Note8’s most defining features, the S Pen, which unlocks new ways to draw, write and communicate with others through live messaging.

In addition to working with Norman and Bryant, Samsung is also partnering with NFL cornerback Richard Sherman on the exclusive device (Note8 + S8) to film his new Players Tribune content series, Out of Context.

Credits

W+K PORTLAND

Executive Creative Directors: Jason Bagley / Eric Baldwin

Creative Directors: Brandon Davis / Stuart Brown

Copywriter: Ryan Hartsfield

Art Director: Jeff Fang and Croix Gagnon

Director of Production: Matt Hunnicutt / Mike Davidson

Senior Integrated Producer: Jennie Lindstrom

Account Team: David Newsome / Nick Larkin / Juliana Cole

PRODUCTION

Production Company: Caviar

Director: Jody Hill

Executive Producer: Michael Sagol

Executive Producer: Jasper Thomlinson

Head of Production: Casey Wooden

Producer: Bernard Rahill

Director of Photography: Eric Tremel

EDITORIAL

Editorial Company: Rock Paper Scissors

Editor: Christjan Jordan

Executive Producer: Eve Kornblum / Rana Martin

Producer: Dani DuHadway/Sasha Grubor/Taylor Colbert

Assistant Editor: Pieter Viljoen

VFX

VFX Company: The Mill

Executive Producer: Enca Kaul

Producer: Daniel Midgley

Associate Producer: Chris Lewis

Set Supervisors / Creative Directors: Phil Crowe / Chris “Badger” Knight

2D Lead Artist: Theodore Maniatis

2D Artists: Chris Payne and Chris Hunsberger

Motion Graphics: Tony Carlson and Christian Perez

GRADE

Company: The Mill

Colourist: Adam Scott

Executive Producer, Colour: Thatcher Peterson

Color Assist: Zack Wilpon

Colour Producer: Diane Valera

MIX

Company: Limes Studios

Mix Engineer: Joel Waters

Assistant Mix Engineer: Stephen Fredricks

Executive Producer: Susie Boyajan

SOUND DESIGN

Company: LSD

Sound Designer: Michael Anastasi

Executive Producer: Susie Boyajan