Old Spice: advert-body-2 by Wieden+Kennedy
- Location:
In the latest two spots for Old Spice, Wieden + Kennedy continues its odd ways, but with a Valentine's Day twist. It continues the 'Red Sweater' theme started during the Grammy Awards, that aired in French.
In 'Marco Love-O', a beautiful woman in a long red dress runs through a fancy darkened palace, calling out “Old”; In response, a handsome, tuxedo-wearing man emerges from behind a fancy statue, returning her haunting call with “Spice.” Where could he/she be? Will they find each other? Perhaps he’s hiding inside a giant, museum-quality Old Spice Ambassador stick. A broken mirror makes it all seem so hopeless. At last, “Old” and “Spice” find each other, proving that there’s no need to chase the premium scent that you desire.
'Mask' states, if the masks we wear define us, then this commercial selling Old Spice hair products is a peerless study into the psychology of the human brain revealing that deep down within the human beast is an infant baby that is motivated by five basic necessities: fuel, shelter, companionship, mental stimulation, and fajitas meals.
Credits
CLIENT: Old Spice
BRAND DIRECTOR: Bobbie Jo Ehlers
ASSOCIATE BRAND DIRECTOR: Matt Krehbiel
BRAND MANAGER: Gwynedd Davis
ASSISTANT BRAND MANAGER: Dan Geer
W+K PORTLAND
Executive Creative Directors: Eric Baldwin, Jason Bagley, Susan Hoffman, Mark Fitzloff
Creative Directors: Matt Sorrell, Ashley Davis-Marshall
Copywriter: Andy Laugenour
Art Director: Robbie Rane
Executive Producer: Endy Hedman
Producer: Byron T. Oshiro
Business Affairs: Dusty Slowik
Strategic Planning: Britton Taylor, Drew Phillips
Account Executive: Dave Ellerbee
Management Supervisor: Phil Williams
Account Director: Thomas Harvey
PRODUCTION
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producer: Holly Vega
Line Producer: Pip Smart
Director of Photography: Mandy Walker
EDITORIAL
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Asst. Editor: Laura Sanford
Post Producer: Adam Becht, Alexa Atkin
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon-Webb
VFX Company: The Mill
Shoot Supervisor: Tim Davies
Flame 2D Lead Artist: Tim Davies, Tim Rudgard
Flame 2D Artist: James Allen, Lisa Ryan, Scott Wilson, Alex Candish, Tim Robbins, Andy Dill, Chris Knight, Benoit Mannequin, Dag Ivarsoy
Executive Producer: Enca Kaul
VFX Producer: Anastasia von Rahl (Senior Producer), Dale Nicholls
Production Coordinator: Jalisa House
Additional VFX
VFX Company: Joint
Colourist: David Jahns
Flame 2D Lead Artist: Leif Peterson
Flame 2D Artist: Noah Poole, Andy Bate, David Jahns
Roto: Trace VFX
VFX Producer: Rebekah Koerbel
GRADE
Colour Company: The Mill
Colour Executive Producer: Thatcher Peterson
Colour Producer: Diane Valera
Colourist: Adam Scott
MUSIC + SOUND DESIGN
Music+Sound Company: Stimmung
Creative Director: Rory Doggett
Executive Producer: Kristina Iwankiw
MIX
Mix Company: Joint
Mixer: Noah Woodburn
Assistant Mixer: Natalie Huizenga
Producer: Jen Milano
