Nike: advert-body-3 by Wieden+Kennedy
- Location:
Nike has launched a campaign in Korea focused on a rap song and video, alongside Korean American rapper Jay Park.
The video, created by Wieden + Kennedy in Tokyo, wants to instill a ‘Just Do It’ attitude in Korean Senegis (High School Graduates), and is written with the aim of inspiring confidence and originality.
The video features sports stars that embody the mantra, such as Olympic hopeful SukHee Shim, HyunMin Han, Korea’s first half Korean, half-Nigerian model; Jessi, a top Korean female rapper; players from the South Korean National Ice Hockey Team and HyunMi Choi, world champion female boxer and North Korean refugee.
Credits
Global Chief Creative Officer - Susan Hoffman
Creative Director - Azsa West
Copywriter - Jason Scott
Art Director -Jordi Luna
