Sainsbury’s: advert-top-1 by Wieden+Kennedy London
- Location:
Sainsbury’s has unveiled its first ad since upping sticks from AMV BBDO to Wieden+Kennedy London. Marking a major shift in its brand strategy the first campaign ‘Food dancing’ features people dancing joyfully in their kitchens.
Credits
Executive creative director: Tony Davidson, Iain Tait
Creative director: Scott Dungate, Sophie Bodoh
Creative: Philippa Beaumonth, Andrew Bevan, Freddy Taylor
Design director: Karen Jane
Designer: Stephanie McArdle, Tobias Bschorr
Additional Credits: Agency executive producer: Danielle Stewart
Group account director: Katherine Thomson
Account director: Francesca Purvis, Will Smith
Planning director: Tom Lloyd
TV producer: Michelle Brough
TV production assistant: Sahar Bluck
DOOH producer: Dom Felton
Project director: Mark D’Abreo
Creative producer: Emily Khoury
Studio artworker: Jhy Turley
Production company: Knucklehead
Director: Siri Buford
Executive producer: Matthew Brown
Line producer: Matthew Brown
Director of photography: Jim Joliffe
Editorial company: Final Cut
Editor: Adam Rudd
VFX company: Time Based Arts
VFX supervisor: Tom Johnson
Flame Artist: Mike Aveling
VFX producer: Lauren Havard
Lead animator: Jess Gorick
Colourist: Simone Grattarola
Music company: Wake the Town
Music supervisor: John Connon
Sound company: 750MPH
Sound designer/mixer: Sam Ashwell
Food photographer: David Sykes
Food stylist: Katie Giovanni
Portrait photographer: Josh Cole
Post production: Stanleys Post
