Arla-Cravendale: advert-body-2 by Wieden+Kennedy London
- Location:
Milk brand Arla Cravendale is investigating the strange and unconfirmed sightings of the ‘Moonicow’ in a new mockumentary directed by Brass Eye’s Michael Cumming and devised by Wieden+Kennedy London.
The 60-second film amalgamates interviews with earnest Moonicow spotters in the fictional country village of Cravendale, who claim the “unique freshness” of their milk could only come from a mythical bovine creature. The ad also explores the legend through newspaper clippings, photographs, folk art and Blair Witch-style found footage.
Moonicow spots will run on TV, video on demand and social throughout August. Food bloggers and celebrities, including Fred Sirieix of First Dates, have been brought on board to bolster the campaign’s reach. The new £3m initiative forms part of Arla Foods UK’s commitment to championing British dairy and adding value to the UK milk category.
Credits
W+K LONDON
Creative Directors: Dan Norris & Ray Shaughnessy
Creatives: Alexandra Sattlecker & Linda Weitgasser
Executive Creative Directors: Tony Davidson & Iain Tait
Group Account Director: Laura King
Account Director: Alexandra von Puttkamer
Account Manager: Vicki Sinclair
Planning Director: Georgia Challis
Planner: Rachel Hamburger
TV Producer: James Laughton
Creative ProducerL Giedre Miniotaite
TV PRODUCTION
Production Company: Moxie
Director: Michael Cumming
Line Producer: Alicia Heale
VFX Company: MPC
VFX Producer: Sophie Hogg
VFX Supervisor: Jonathan Box
Colourist: Jean Clement
Sound Company: String and Tins
Sound Designer: Mike Bamford
Sound Producer: Sam Brock / Matej Oreskovic
MUSIC
W Songs (Warner Music)
Composer: Nick Crofts
Producer: Tristan Wilson