Honda: advert-top-1 by Wieden+Kennedy
- Location:
Wieden+Kennedy has revealed its latest work for Honda: a celebration of both the intricacies and beauty of filmmaking as part of the auto brand’s sponsorship of movies broadcast on Channel 4 and sister channels More4, Film4 and E4.
Dream Makers, the hero 90-second spot, is an amalgamation of four different short films of four different genres featuring four different Honda models. The dramatic scenes are not the finished product, however, but include the CGI skeletons, storyboard sketches, grading annotations and printed scripts that go into the production of a movie.
The film aims to take viewers on a whistle-stop tour of the silver screen creative process, with the process being presented as an analogy of the ‘passion and relentless pursuit of excellence behind both great films and Honda vehicles’.
Credits
Wieden+Kennedy London:
ECDs: Tony Davidson, Iain Tait, Kim Papworth
Creative Directors: Carlos Alija, Laura Sampedro
Creatives: Carlos Alija, Laura Sampedro, Juan Sevilla, Mico Toledo
Group Account Director: Nick Owen
Account Director: James McHoull
Account Manager: Olivia Amato-Pace
Executive Producer: James Guy
Producer: Michelle Brough
Production Company: Time Based Arts
Directors: James Allen and Mike Skrgatic
DOP: Daniel Landin
Producer: Bonnie Anthony
Editor: Paul Hardcastle
VFX Supervisors: Sheldon Gardner, Stephen Grasso
Lead Flame: Luke Todd, Matt Jackson, Thiago Dantas
Flame: Jamie Crofts, Adam Paterson
Lead Nuke: Matt Shires, Bernie Varela
Nuke: Ralph Briscoe, Aitor Arroyo, Linda Cieniawska
3D/Design: Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick
Artists/Concept: Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver
Additional Photography: Dan Lowe
Colourist: Simone Gratarolla
Executive Producer: Tom Johnson
Sound design: Sam Ashwell, 750mph
Original music: Sounds & Sons
Composer / Arranger: Jean-Gabriel Becker, Sounds & Sons