The Drum Awards for Marketing - Extended Deadline

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Client: KFC
Date: Aug 2017
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A new animated short, Big Chicken Small Movie, pays homage to Marietta, Georgia’s beloved 56-foot-tall steel fowl. In the film, a young boy who’s a bit of an outcast finds a friend in the gigantic steel chicken, and they go on an adventure in North Georgia.

For KFC franchisee owner and VP of Marketing for KBP Foods Anthony Gianino, the film marks the culmination of an exciting project. The beloved “Big Chicken” KFC restaurant reopened to the public May 11 following a $2.2m renovation.

From the beginning, the intention was to make this film as Atlanta-focused as possible. The creative team from Wieden+Kennedy Portland, KFC’s creative agency, is from the Atlanta-area, and Georgia’s own Awesome Inc was tapped to bring this to life.

Credits

W+K PORTLAND

Executive Creative Directors - Eric Baldwin, Jason Bagley

Creative Directors - Jason Kreher, Freddie Powell

Copywriter - Mike Egan

Art Directors - Matthew Carroll, Tim Semple

Producer - Blake Carrillo

PRODUCTION

Production Company: Awesome Inc

Director & Lead Design - Craig Sheldon

Executive Producer - Ashley Kohler

Line Producer - Allison Sanders

Design - Chris Anderson

Lead Storyboard Artist - Craig Sheldon

Storyboard Artists - Guillermo Comin, Billie Liao

Character Design - Sofia Salazar

Animators - Craig Sheldon, Chris Anderson, Joshua Mullinax, Mark McDonald, Edgar Ferrer, Nathan Churney, Jeff DiMaggio

Production Assistant - Titus T. Bug

Editor - Thomas Fine

Studio Manager -Lauren Teasley

MUSIC + SOUND DESIGN

Music+Sound Company: Bluetube

Composer - Michael Kohler

Sound Designer - Michael Kohler

Producer - Michael Kohler