KFC: advert-body-3 by Wieden+Kennedy and Awesome Inc
- Location:
A new animated short, Big Chicken Small Movie, pays homage to Marietta, Georgia’s beloved 56-foot-tall steel fowl. In the film, a young boy who’s a bit of an outcast finds a friend in the gigantic steel chicken, and they go on an adventure in North Georgia.
For KFC franchisee owner and VP of Marketing for KBP Foods Anthony Gianino, the film marks the culmination of an exciting project. The beloved “Big Chicken” KFC restaurant reopened to the public May 11 following a $2.2m renovation.
From the beginning, the intention was to make this film as Atlanta-focused as possible. The creative team from Wieden+Kennedy Portland, KFC’s creative agency, is from the Atlanta-area, and Georgia’s own Awesome Inc was tapped to bring this to life.
Credits
W+K PORTLAND
Executive Creative Directors - Eric Baldwin, Jason Bagley
Creative Directors - Jason Kreher, Freddie Powell
Copywriter - Mike Egan
Art Directors - Matthew Carroll, Tim Semple
Producer - Blake Carrillo
PRODUCTION
Production Company: Awesome Inc
Director & Lead Design - Craig Sheldon
Executive Producer - Ashley Kohler
Line Producer - Allison Sanders
Design - Chris Anderson
Lead Storyboard Artist - Craig Sheldon
Storyboard Artists - Guillermo Comin, Billie Liao
Character Design - Sofia Salazar
Animators - Craig Sheldon, Chris Anderson, Joshua Mullinax, Mark McDonald, Edgar Ferrer, Nathan Churney, Jeff DiMaggio
Production Assistant - Titus T. Bug
Editor - Thomas Fine
Studio Manager -Lauren Teasley
MUSIC + SOUND DESIGN
Music+Sound Company: Bluetube
Composer - Michael Kohler
Sound Designer - Michael Kohler
Producer - Michael Kohler