Nike: No Turning Back by Wieden + Kennedy Portland

Nike Australia has launched a national brand campaign which aims to reawaken the country’s sporting and athletic spirit.

'No Turning Back' aims to challenge young Australian’s negative perceptions of sports and help them embrace the brand’s Just Do It attitude.

The campaign features Aussie athletes and sport stars including tennis player Nick Kyrgios, athlete Genevieve LaCaze, footballer Tom Rogic and NRL players James Tedesco and Cameron Smith.

It will run across TV, OOH, digital, in-store, experiential and PR.