Nike: Are We Running Today? by Wieden + Kennedy Portland

Client: Nike
Date: Dec 2016
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Nike's latest campaign, "Time is Precious,” points out - with some cheeky observations - that time spent binge watching, scrolling through news feeds and living vicariously through the lives of others on social media could be replaced by getting some good, old-fashioned exercise. The campaign's spots, created by Wieden + Kennedy Portland, each feature black & white text accompanied by a digitized voiceover as she tackles subjects including society's obsession with celebrities and our unhealthy addiction to social media. At the end of each spot, the voiceover points out that time wasted on these types of things could be spent running or training.

Credits

Creative Directors: Chris Groom & Antony Goldstein

Creative: Stefan van den Boogaard

Creative: Tim Arts

Executive Producer: Matt Hunnicutt

Producer: Amy Berriochoa

Account Team: Anna Boteva, Luiza Prata Carvalho, Alyssa Ramsey

Strategic Planning: Zack Kaplan, Henry Lambert

Media/Comms Planning: Lisa Feldhusen, John Furnari

Business Affairs: Anna Beth Nagel

Project Management: Andrea Nelsen

Studio Designer: Leslie Waara

Studio Manager: Leticia Barajas

Motion Designer: Alex Bernard

Editorial Company: Joint

Editor: Eric Hill

Assistant Editors: JB Jacobs, Kevin Alfoldy, Mimi Bergen, Dylan Sylwester

Post Producer: Sarah Fink

Post Executive Producer: Leslie Carthy

Mix Company: Joint

Mixer: Noah Woodburn

Audio Assistant: Natalie Huizenga

Audio Producer: Sarah Fink