Nike: advert-top-1 by Wieden + Kennedy Portland
- Location:
Nike's latest campaign, "Time is Precious,” points out - with some cheeky observations - that time spent binge watching, scrolling through news feeds and living vicariously through the lives of others on social media could be replaced by getting some good, old-fashioned exercise. The campaign's spots, created by Wieden + Kennedy Portland, each feature black & white text accompanied by a digitized voiceover as she tackles subjects including society's obsession with celebrities and our unhealthy addiction to social media. At the end of each spot, the voiceover points out that time wasted on these types of things could be spent running or training.
Credits
Creative Directors: Chris Groom & Antony Goldstein
Creative: Stefan van den Boogaard
Creative: Tim Arts
Executive Producer: Matt Hunnicutt
Producer: Amy Berriochoa
Account Team: Anna Boteva, Luiza Prata Carvalho, Alyssa Ramsey
Strategic Planning: Zack Kaplan, Henry Lambert
Media/Comms Planning: Lisa Feldhusen, John Furnari
Business Affairs: Anna Beth Nagel
Project Management: Andrea Nelsen
Studio Designer: Leslie Waara
Studio Manager: Leticia Barajas
Motion Designer: Alex Bernard
Editorial Company: Joint
Editor: Eric Hill
Assistant Editors: JB Jacobs, Kevin Alfoldy, Mimi Bergen, Dylan Sylwester
Post Producer: Sarah Fink
Post Executive Producer: Leslie Carthy
Mix Company: Joint
Mixer: Noah Woodburn
Audio Assistant: Natalie Huizenga
Audio Producer: Sarah Fink
