KFC: Bossa Crispy by Wieden + Kennedy Portland

George Hamilton serenades cruise-goers with a song about chicken in KFC's latest campaign, which sees the actor reprise his role as the Extra Crispy Colonel Sanders.

Hamilton first took on the role of KFC’s iconic founder in 2016, and he’s back again this year to promote a new item called the Crispy Colonel, which the brand says is an Extra Crispy chicken sandwich topped with mayo and pickles.

In a 30-second spot, Hamilton is seen aboard the ‘K.F.Sea,’ where he sings a tongue-in-cheek tune that pokes fun at food advertising’s shameless marketing tactics. For instance, the actor asks the camera to “cut back to the sandwich, then cut to me” before asking his back-up singers if he can hear the product attributes.