Jordan: advert-body-2 by Wieden+Kennedy New York
- Location:
In anticipation of the GGG v Canelo fight over the weekend - which surprised fans by ending in a draw - Jordan Brand created a series of films giving us an inside look into the training camp of GGG.
Jordan Brand and WKNY give an inside look into GGG’s training camp
Despite wearing pink cardigans and having a charming smile, Gennady Gennadyevich Golovkin (GGG) is a fierce fighter. He's humble, hard-working and explosive. Currently undefeated and ranked as the world's best middle weight champion, GGG removed himself from the spotlight to train for a career fight. Jordan Brand and Wieden+Kennedy New York give an inside look in a new series of videos that dropped on social this weekend:
Credits
DIGITAL SPOT: GGG :15 “WORLD TOUR”, “MOTIVATIONAL SPEECH”, “SIT UPS”, “MR. NICE GUY” // GGG THIS IS BOXING ATHLETE SPOTS
CLIENT
JORDAN BRAND
PROJECT NAME
THIS IS BOXING
CLIENT CONTACT
DESMOND MARZETTE DESMOND.MARZETTE@NIKE.COM
W+K NEW YORK
EXECUTIVE CREATIVE DIRECTOR
- Karl Lieberman
CREATIVE DIRECTORS
- Caleb Jensen + Jimm Lasser
CREATIVE
- Nathan Wiggleworth
HEAD OF INTEGREATED
PRODUCTION
- Nick Setounski
EXECUTIVE PRODUCER
- Orlee Tatarka
PRODUCER
- Kim Edwards
ACCOUNT TEAM
- Jordan Muse, Ashley Pratt, Liz Lindberg
STRATEGIST
- Brandon Thornton
JR. STRATEGIST
- Aya Wantanabe
MEDIA PLANNING
- Karlo Cordova, Branden Bouvia, Chad Muratev
HEAD OF BUSINESS AFFAIRS
- Patrick O’Donoghue
PROJECT MANAGEMENT
- Kristin Daly
BUSINESS AFFAIRS
- Justine Lowe, Lindsey Timko, Brit Fryer
TRAFFICKING
- Sonia Bisono
PRODUCTION
PRODUCTION COMPANY
- GFC
DIRECTOR
- John Traher
DP
- Darin Moran, Tyler Crelia
PRODUCER
- Sue Crain
VO PRODUCTION
PRODUCTION COMPANY
- Joint
EXECUTIVE PRODUCER
- Michelle Carman
LINE PRODUCER
- Elisa Morse
Editorial/ Post
Creative Editorial
- Joint
Editor
- Steve Nelson
Color
- The Mill
Colorist
- Mikey Pehanich
MIX
MIX COMPANY
- Sonic Union
MIXER
- Brian Goodheart
VFX
VFX Company
- Joint
Artist
- Zoe Filutowski
