The Drum Awards for Marketing - Extended Deadline

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Client: Duracell
Date: Dec 2017
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Wieden+Kennedy launched four-minute documentary with Duracell as they followed efforts in Puerto Rico, an 'Island Without Power.' The film is narrated by John Leguizamo and tells a story of Duracell's PowerForward mission and how Puerto Rico is surviving still without power.

It’s been over 90 days since Hurricane Maria destroyed Puerto Rico and more than 30% of the island is still without power. The effort helps people reflect upon, and raise awareness for, those who are still living in dire situations.

After the storm hit, Duracell PowerForward trucks arrived on the island for the largest deployment in program history, distributing over two million batteries and helping over 100,000 people and families in Puerto Rico over a 30-day period. A camera crew followed and captured beautiful yet devastating footage of life without shelter, clean water and power. The film by Wieden + Kennedy New York, illustrates the resilience of the people and encourages others to help through conPRmetidos, a non-profit organization.

Credits

Duracell

Vice President, Marketing: Ramon Velutini

Senior Brand Manager: Alfonso Arteaga

Power Forward/Gigunda: Ryan Fitzsimons

Wieden​ ​+​ ​Kennedy

Account Director: Mike Welch

Creative Director: Eric Helin, Gary Van Dzura

Executive Producer: Alison Hill

Management Supervisor: Meghan Mullen

Account Executive: Jamie Robinson

Social Strategist: Liz Lightbody

Comms Planner: Stuart Augustine

Business Affairs: Michael Moronez

On​ ​Location​ ​Crew

Producer: Dom Tunon

Director: Paul Hairston

Director of Photography: Matthew Ballard

Assistant Camera: Quentin Rodriguez

Story Producer: Francisco Ellias

Line Producer: Susan De Palma

Producers: Ines and Camilla Mongil

Sound: Margarita Aponte

DIT: Maria Fernanda Beltran

Transport: Willie Ramirez

Post-production

Graphics: GrandArmy

Color: Tom Poole at Company3

Sound Design + Mix: DeFacto Sound

Original music: Alberto Torrens

Editor: Lindsey Houston, Kris Kaczor

Assistant: Nick Farfan

Producer: Renee Haar