Delta: 4 a.m. by Wieden + Kennedy New York
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Delta is paying homage to early risers in its latest TV spot. Created by Wieden + Kennedy New York, the spot - which features the song "Heigh-Ho" from "Snow White and the Seven Dwarfs" - shows people waking up before it's light out to catch early morning flights for work. The ad, which was shot in New York, Shanghai, Mexico City and Los Angeles, also features a voiceover from actress Viola Davis, who will be the "voice of Delta" for the next year.