The Drum Awards for Marketing - Extended Deadline

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Client: Bud Light
Date: Sep 2017
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As the NFL season kicks off Bud Light, is ready for kickoff with a new spot as part of its ‘Famous Among Friends’ platform.

The new ad, ‘Vendor’ celebrates the beloved beer vendor, who roams the stadiums hawking, in this case, “Ice cold Bud Light here!” As a fan requests one from the vendor, he tells his friend how awesome it would be to have the vendor around all the time. That, of course, leads into a scenario that starts off great, with the vendor offering Bud Light at home in front of the TV and at parties, but goes awry during work, dates, movies, a funeral and sleep.

It’s the first of Bud Light’s football-themed spots that will air this season and similar to recent Bud Light creative, it highlights a humorous take on friendship through the lens of the NFL fan experience.

Credits

Client: Bud Light

Project Name: Bud Light Brand Equity - Vendor

Agency: W+K New York

Executive Creative Director: Karl Lieberman

Creative Directors: Brandon Henderson, John Parker

Copywriter: Will Binder

Art Director: Jacob Weinstein

Head of Integrated Production: Nick Setounski

Executive Producer: Temma Shoaf

Assistant Producer: Jordan Leinen

Strategist: Nick Docherty

Account Team: Brandon Pracht, Price Manford, Lauren Wilson

Business Affairs: Patrick O’Donoghue, Justine Lowe, Brit Fryer

Communications Planning Supervisor: Mark Malloy

Project Manager: Sunjoo Ryou

Production Company: O-Positive

Director: Jim Jenkins

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Director of Photography: Dion Beebe

Editorial Company: Arcade Edit

Editor: Geoff Hounsell

Post Executive Producer: Sila Soyer

Post Producer: Andrew Cravotta

Editorial Assistant: Chris Angel / Micah Chase

VFX Company: The Mill

Executive Producer: Verity Grantham

Producer: Clairellen Wallin, Hayley Wallach

VFX Supervisor: Nathan Kane, Anne Trotman

2D Lead: Nathan Kane

2D Team: Jimmy Bullard, Ting Jung-Hsu, Taner Besen, Sungeun Moon, Kyle Zemborain, Alex Miller

Production Coordinator: Michael Brown

Telecine Company: Company 3

Head of Color / Grade Artist: Tom Poole

Mix Company: Sound Lounge

Mixer: Glen Landrum

Executive Producer: Mike Gullo

Producer: Becca Falborn

Music Company: Walker

EP: Sara Matarazzo, Stephanie Pigott

Music Coordinator: Marissa Hernandez

End Card Company: Digital Domain