Nike: advert-top-1 by Wieden + Kennedy London
- Location:
Sportswear giant Nike has paid tribute to the golden career of British distance runner Mo Farah after tasking Wieden+Kennedy to produce a short video celebrating the sacrifice and mindset required to go the pace on the running track, capped by an ‘unbeatable smile’.
Best known for his Mobot celebratory hand gesture after sweeping all before him on the track Nike delves behind the scenes to document the sweat and sacrifice born of the grueling training regimen necessary to get Farah over the line.
Set against a backdrop of Farah’s London upbringing the film illustrates the grit and determination which belie Farah’s smiley demeanour with spoken word artist George the Poet offering an accompanying audio tribute.
Credits
Creative Director – Anders Stake, Adam Fish
Creatives – Tom Hall and Kate Baker
Executive Creative Directors – Tony Davidson, Iain Tait & Kim Papworth
Group Account Director – Ryan Fisher
Account Director – Sophy Woltman
Account Manager – Sophie Lake
Head of Planning – Paul Colman
Planner – Paula Bloodworth
TV Producer – Anna Neilson
TV Production Assistant – Iona Patterson
TV PRODUCTION
Production Company – Rogue Films
Director – Mark Zibert
Executive Producer – Charlie Crompton / Orlando Wood
Line Producer – Sophie Hernandez Weldon
Director of Photography – Ross Giardina
Editorial Company – Final Cut
Editor – Dan Sherwen / Nikki Porter / Leila Gaabi
VFX Company – Time Based Arts
VFX Supervisor – Jo Gutteridge / Tom Johnson
Sound Studio – Factory Studios
Sound Designer – Jack Hallett // Anthony Moore
Producer – Becky Bell
Music Company – Pitch & Sync
Executive Producer – Simon Robinson
Print Production – Art Buyer
Maisie Willoughby
Photographer – Jamie Morgan
Production Company – Rosie Serlin Associates
Creatives – Tom Hall, Tom Bender & Kate Baker (Art Direction)
Freddy Taylor, Philippa Beaumont, Andrew Bevan (Copy)
Design – Ryan Teixeira,Tobias Bschorr
Artwork – David Brodie, Indy Basra
Retouching – Stanley's
