Whitney Museum of American Art: advert-top-1 by Whitney Museum of American Art
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Developed by The&Partnership to promote the Grant Wood/American Gothic exhibition at the Whitney Museum of American Art, this lighthearted campaign brings Wood’s iconic work to life outside museum walls in a playful, shareable way that encourages participation from the public.
It kicked off with a head-in-hole Lens created using Snapchat’s recently introduced Lens Studio self-serve platform, allowing users to swap their faces into Grand Wood’s iconic husband-and-wife portrait.
The&Partnership also rolled out street level OOH placements that feature the background of the painting, without the figures, allowing fans to pose in their places.
Credits
• Zoe Jackson – Director of Marketing - Whitney Museum of American Art
• Hilary Greenbaum - Head of Graphic Design - Whitney Museum of American Art
• Wil Boudreau – Chief Creative Officer – The&Partnership
• Michael Ashton – Creative Director – The&Partnership
• Natasha Maasri - Creative Director – The&Partnership
• Kevin Wilson – Head of Production – The&Partnership
• Anthony Marriello – Group Strategy Director - The&Partnership
• Ryan Colet – Account Director - The&Partnership
• Joanna Auerbach-Rodriguez – Associate Media Director - mSIX
