Beats By Dre: (Product)Red by Where It's Greater

Client: Beats By Dre
Date: Dec 2017
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Los Angeles based creative agency, Where It's Greater, has tapped actress, Yvonne Orji, from the HBO hit series, Insecure, to star in their new campaign for Beats by Dre's (Product)Red collection.

Explains Where It's Greater founder, Dan Hall: "We couldn't have asked for a better star for this campaign than Yvonne Orji. Born in Nigeria, Orji has a personal connection to the (Product)Red mission of helping to eliminate HIV/AIDS in eight African countries. She was a joy to work with, and as you can see, she models the collection beautifully."

Working with Beats by Dre's Global Brand Designer, Michael Malowanczyk, Hall sought to create visuals that highlighted the bold colors of the Beats by Dre (Product)Red collection, without detracting from the gravity of the cause.

The Beats by Dre (Product)Red campaign was produced and shot entirely in-house at Where It's Greater's Los Angeles studio, and is slated to run across print, digital and outdoor media.


Agency: Where It's Greater

Client: Beats by Dre

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Agency: 360i
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