Guinness: A Love Letter to the Six Nations by We Are Social Sport
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Marking its second year as title sponsor, Guinness has written a love letter to the Six Nations Championships ahead of kick-off, this weekend.
The social-first campaign created by We Are Social Sport is designed to bring the nation together, highlighting the power of sport to do just so.
Voiced by Fleabag darling - Andrew Scott - the campaign sees the star deliver an ofe to the camaraderie at the heart of the championship.
Across a collage of Six Nations footage, Scott recites: "Where ruby reds replace January blues, where this union of rugby never falters, nor fails to entertain. Where character and camaraderie bind six nations as one. Where differences are set aside, nullified, and pints of Guinness flow."
Credits
Agency: We Are Social Sport/Studios
Gareth Leeding, Executive Creative Director, We Are Social Sport
Kenneth Moore, Associate Creative Director, We Are Social Sport
Rob James, Senior Creative, We Are Social Sport
Andrew Boyers, Group Account Director, We Are Social Sport
Rachel Hardicker, Account Manager, We Are Social Sport
Sophie FitzGerald, Producer, We Are Social Studios
Kit Peebles, Senior Project Manager, freelance
Rob Rafalat, Director, freelance
Stuart McCardle, Director of Photography, freelance
Guinness: Niall McKee, Head of Guinness Europe/Bethany Weston, Brand Manager, Guinness GB
Media Agency: Carat
Events Agency: Verve
PR Agency: Hope & Glory (GB) and Wilson Hartnell (Ireland)