The Drum Awards for Marketing - Extended Deadline

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Client: Guinness
Date: Jan 2020
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Marking its second year as title sponsor, Guinness has written a love letter to the Six Nations Championships ahead of kick-off, this weekend.

The social-first campaign created by We Are Social Sport is designed to bring the nation together, highlighting the power of sport to do just so.

Voiced by Fleabag darling - Andrew Scott - the campaign sees the star deliver an ofe to the camaraderie at the heart of the championship.

Across a collage of Six Nations footage, Scott recites: "Where ruby reds replace January blues, where this union of rugby never falters, nor fails to entertain. Where character and camaraderie bind six nations as one. Where differences are set aside, nullified, and pints of Guinness flow."

Credits

Agency: We Are Social Sport/Studios

Gareth Leeding, Executive Creative Director, We Are Social Sport

Kenneth Moore, Associate Creative Director, We Are Social Sport

Rob James, Senior Creative, We Are Social Sport

Andrew Boyers, Group Account Director, We Are Social Sport

Rachel Hardicker, Account Manager, We Are Social Sport

Sophie FitzGerald, Producer, We Are Social Studios

Kit Peebles, Senior Project Manager, freelance

Rob Rafalat, Director, freelance

Stuart McCardle, Director of Photography, freelance

Guinness: Niall McKee, Head of Guinness Europe/Bethany Weston, Brand Manager, Guinness GB

Media Agency: Carat

Events Agency: Verve

PR Agency: Hope & Glory (GB) and Wilson Hartnell (Ireland)