The Drum Awards for Marketing - Extended Deadline

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Agency: We are Pi
Date: Mar 2018
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To celebrate Pi Day, We Are Pi created the world’s first PiCycle. Inspired by Malaysian artist Yau Hoong’s sketches, We Are Pi collaborated with international artist Tadas Maksimovas and designer Martijn Koomen to build the world’s first rideable PiCycle.

Pi is a symbol that never ends or settles into a permanently repeating pattern, and is a constant source of inspiration for the We Are Pi team. The company itself was founded on 14 March 2011, which by complete coincidence is of course Pi day.