Celebrating the 10 February release of the big-screen animated adventure The Lego Batman Movie, Sky and Warner Bros. Pictures have teamed up to create a brand new campaign to promote Sky’s new Broadband Tech Team featuring the Tech Team as animated Lego Minifigures alongside the film’s star and iconic DC Super Hero, Lego Batman himself.
The new Lego Batman-themed adverts play an import role in Sky’s wider broadband campaign, which launches today with an exclusive new Fibre offer. The deal comes as Sky takes a new approach in the way it advertises broadband, becoming the very first broadband provider to introduce ‘average speeds’ in its advertising.
Executive creative director: Leon Jaume
Creative director: Chris Ringsell
Creative: Adam Claridge, Adam Ronan, Hayden Rogers, Anne Marie Burrows
Additional Credits: Client team: Lyssa McGowan, Andy Heatley, Joel Keoghan, Virginia Cook, Michael Stoneman, Hannah Maton, Louise FordAgency Producers – Chantelle Bloom
Agency account team: Torie Wilkinson, Carolina Gutierrez Vargas, Kamahl Hoque, Rosa Stanley, Tom Campbell
Planning: Angharad Thomas
Media Handled by Mediacom