Pride in London: advert-body-2 by WCRS

Date: Jun 2017

This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and WCRS have launched a multi-media campaign, celebrating love in all its forms.

The ‘Love Happens Here’ campaign will play out in two phases; ‘Hate’ and ‘Love’. The first phase draws attention to the rising problem of anti-LGBT+ hate crime in the London with Guerrilla-style fly-postering across the city, a covert take-over of Wi-Fi networks, statistic led taxi-tops and an event, which all tell stories aimed to raise awareness of the ongoing prevalence of prejudice.

Credits

Executive Creative Director: Ross Neil

Creative Directors: Orlando Warner, Joe Miller

Creatives: Howard de Smet and Sidonie Chaffer-Melly (Campaign), Tian Murphy and Charlie Gee (TV)

Agency Producer: Callum Procter, Ross Frame, Anna Lippert-Larsen, Kaiya Taffel

Account Handling: Emma Marsland, Alexandra Gluck, Charlie Harrington

Planning: Matt Rhodes, Stuart Williams, Gemma Glover, Megan Atherton, Jack Cartwright

Agency Designers: Jacinto Caetano, Patrick Gibson, Abbi Chard

Director of Technology: Dino Burbidge

Creative Technologists: Liam Chapman, Andy Bridges

Media Agency: Jon Everare @ Pride in London

Media Partners: Jack Agency, Outdoor Plus, Clear Channel, 8 Outdoor, Kong Outdoor, Primesight, Media Circus, Ocean Outdoor, Outdoor Plus, Urban Vision, ECNLive, STORM, Exterion Gatwick & Stansted airports, Channel 4 (TV), Verifone (Taxi tops, London & New York), Mobly Media (New York).

Production Company: Pulse Films

Director: Fred Scott

Producer: Chris Harrison

Editor: Kevin Palmer @ Ten Three

Sound Design: Aaron Taffel @ Grand Central Sound Studios

Post-Production: Oisin O’Driscoll (Colourist @ The Mill), Tim Gaydon (Flame @Creative Outpost), Caroline McNulty (Post Producer @ Creative Outpost)

Exposure: OOH, TV (4 x30”, 1x60”)

Illustrators:

Alice Bowsher

Adam Hayes – Bernstein & Andriulli

Cachetejack - Bernstein & Andriulli

Pete Fowler - Bernstein & Andriulli