End Youth Homelessness: Turn Lives Around by WCRS

Agency: WCRS
Date: May 2018
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WCRS has employed the simple optical trick of photograph inversion to turn young homeless people into superheroes in the latest poster campaign for End Youth Homelessness.

The images used in ‘Turn Lives Around’ were photographed by Dan Medhurst and produced by Black Dog Films to project a message of hope and change public perceptions around youth homelessness.

At first glance, the young people depicted appear to be Superman-style heroes flying defiantly though the sky, however a closer look shows they are sleeping rough on the floor – the photo has merely been vertically flipped.

Credits

Agency: WCRS

Production Company: Black Dog Films

Executive Producer: Martin Roker

Creative Director: Orlando Warner

Photographer: Dan Medhurst

Producer: Holly Wolfers

Stylist/Production Assistant Frankie Markot:

Production Assistant: Jess Newbury Vincent

Casting: Emma Garrett @ Garrett Casting

Special thanks: The Old Diary

Creatives: David Dearlove & Richard Nott

Agency Designers: Lee Burns

Account Handling: Katherine Maskell

Creative out-of-home agency: Jack (Marketing Manager: Steph Gilks)

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