Agency: WCRS
Date: Sep 2017
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This latest communication for Churchill's ‘Write Off Replacement’ proposition features a stunt that brings to life the customer experience Churchill offers customers upgrading their vehicle following a write-off situation.

The film depicts a stunt featuring a woman who, when faced with a yawning chasm opening up in the road in front of her, courageously leaps from her moving car to an upgraded, newer model of the same car to escape a write-off jeopardy moment.

She drives off into the sunset safely and joyfully, waving her thanks to Churchie on the way. The stunt was performed for real with no safety harness, wires or rigs by Jess Hooker, a leading stunt woman.

Credits

Client: Churchill

Clients: Lucy Brooksbank, Ed Harland-Lang, Shanice Remy, Shivani Sivaraj

Agency: WCRS

Ross Neil - Executive Creative Director - WCRS

Chris Ringsell - Creative Director - WCRS

Tom Dixon - Creative - WCRS

Jo Griffin - Creative - WCRS

Kaiya Taffel - Agency Producer - WCRS

Eliot Liss - Agency Producer - WCRS

Emma Marsland - Account Handling - WCRS

Carolina Gutierrez Vargas - Account Handling - WCRS

Chris Moger - Account Handling - WCRS

Dan Taylor - Account Handling - WCRS

Elisa Edmonds - Planning - WCRS

Kath Morris - Planning - WCRS

David Blackett - Planning - WCRS

Dino Burbidge - Director of Technology - WCRS

Media Agency: Mediacom

Production Company: Outsider

Director: Max Fisher

Producer: Jeremy Bannister

Editor: Rebecca Luff

Edit house: Ten Three Editing

Sound Design: Nick Angell

Sound house: Angell Sound

Post-Production: Creative Outpost

Colourist: James Bamford @ The Mill