The Drum Awards for Marketing - Extended Deadline

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Agency: WCRS
Client: B&Q
Date: Apr 2017
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B&Q has launched its latest TV advert, as part of its fully integrated Spring campaign, in conjunction with WCRS. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution, and that B&Q colleagues are enthusiastic problem solvers – always on hand to help them achieve their projects.

Beloved for their orange aprons and DIY expertise, colleagues at B&Q stores across the nation have provided help and advice to customers looking to improve their homes and gardens for the past 50 years. Last summer, colleagues returned to star in B&Q’s TV advert, and this latest campaign sees them once again take centre stage, reflecting their position at the heart of the brand.

The latest TV ad in the new Spring series launches on Thursday 6th April and peak spots include ITV1’s Broadchurch and C4’s Formula 1. The ad is fronted by a team of B&Q colleagues who come to a customer’s rescue by effortlessly improving his garden in a series of synchronised moves. Filmed in real time with no camera trickery used, everything from the shearing through of a wire to create a domino effect of flowers sinking into the soil, to decking clicking into place with a real barbeque popping up, to a shed falling from the sky – with the end result revealing a perfectly formed garden, ready for the family to enjoy. As well as the Garden ad, WCRS has created a Kitchen ad using similar production techniques and demonstrating that whatever the size or shape of your kitchen, B&Q always has a brilliant solution.

In addition to TV with heavyweight media support, the fully-integrated Spring campaign goes across paid, owned and earned channels. New elements include consumer experiential, Facebook Live and digital OOH.

Credits

Client: B&Q

Agency: WCRS

Ross Neil - Executive Creative Director - WCRS

Katy Hopkins & Steve Hawthorne - Creative Directors - WCRS

Jason Keet & James Hodson - Creatives - WCRS

Eliot Liss - Agency Producer - WCRS

Kaiya Taffel - Production Assistant - WCRS

Ben King, Camilla Eden-Davies & Katie Gould - Account Handling - WCRS

Elisa Edmonds & Laura Sammarco - Planning - WCRS

Media Agency: MEC

Production Company: RSA Films

Ben Scott - Director

Caspar Delaney - Producer

Edit house: Final Cut

Struan Clay - Editor

Sound studio: Grand Central Sound Studios

Ben Leeves - Sound engineer

Post-Production: The Mill

Elena Paglieli - Post Production Producer