Bajaj Allianz General Insurance Company: Mobile Aasana by WATConsult

Mobile Aasana is a series of digitally created 360 degree immersive photos that engage by making you complete an aasan without realizing it. The indicators help you in deciding how the movement has to be controlled in order to reach the final stage. Once you finish, the aasan that is completed is shown to you.

The insight here is that as a consumer, you always interact with 360 photos/videos by moving your entire body. Using Facebook’s 360 degree photo, this series also aimed at making people exercise just via their mobile, a device they spend most of their times on.