Lotus Herbals: advert-body-3 by WAT Consult
- Location:
Lotus Make-Up has launched its first brand video to promote its unique make-up range, and establish itself as a strong competitor in the cosmetics industry.
The premise for #SparkleEveryday campaign is largely that the modern woman of today is done and fed up of dealing with stereotypes and justifying herself in a rather male dominated world.
Conceptualised and executed by WATConsult, part of the Dentsu Aegis Network, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life.
The campaign idea is to show how the modern women break all the stereotypes to sparkle everyday in their life. By showcasing a photographer, cricketer, and stand-up comedian, the brand clearly states how women are sparkling in every sphere.
Credits
Concept and Scripting: Surbhi Arora, Megha Marwah and Mridu Sharma
Director: Heren Nasta
VP Video Strategy: Manu Bhadane
Executive Producer: Aayush Dua
DOP: Sudip Sengupta
Art Director: Kristel Dias
Wardrobe Stylist: Ayushi Bhardwaj
Hair & Makeup: Tarsha Khorana
1st AD:Vishal Mundra
2nd AD-Abhishek Mishra
Production Asst : Ayub khan
Casting Director: Navrattan Mehta
Camera Assitant : Romit Pillai
Story Board: Abhijt Soman
Focus Puller: Sharad Wagh
Gaffer: Munna ( A1Lights)
Head Spot :Asif khan
Actors : Hira Ashar, Mansi Shah, Apeksha Portal
Offline Editor: Akshay Mehta
Colorist: Michele Ricosa( Prime Focus)
Online Editor : Shailendra( Prime Focus)
VO Artists : Archita Trisal & Megha Marwah
Music and Sound : Sachin 'Rabbitsackc' Chandla
Sound Engineer: Percy Lima
Sound Studio: Mothership Productions
CS Team:
VP – Operations – Faisal Haq
Group Account Manager – Chanda Sarma
Lead Account Manager – Zoya Ruth Shakeel
Account Lead – Nitika Saini
Sr. Digital Media Executive – Aditi Chauhan