Tiny Toast: advert-body-1 by Walrus
- Location:
To launch General Mills' first new cereal brand in 15 years, Tiny Toast, Walrus has created an all-mobile campaign called 'Humans Can't Resist.' Based off of the insight that "every animal has a food it can't resist," the campaign videos feature a "surreal world where humans are now at the mercy of animals and will do just about anything to get their hands on a bowl of Tiny Toast." The videos are appearing on Snapchat, YouTube, Tumblr and Instagram.
Credits
Chief Creative Officer: Deacon Webster
Copywriters: Alex Behles, Marco Diaddezio
Art Directors: Elliott Graham, Evan Vosburgh
Head of Integrated Production: Valerie Hope
Account Director: Clementine Barker
Account Executive: Stacey Skulnik
Senior Broadcast Producer: Christopher Thielo
Production Co | Core Spots: PET GORILLA
Director: Luc Schurgers
EP: Dominic Bernacchi
HOP: Kyle Hill
DP: Tim Burton
VFX on Set: Zak Stoltz
Line Producer: Jack Hogan
Production Co | Product Tags: CROOKED RIVER PRODUCTIONS
Director: Walrus (In-house)
EP / Line Producer: Brian Bennhoff
VFX on Set: Alejandro Ussa
End Tags - Motion / Titles / Graphics: Alejandro Ussa
GIFs – Motion / Graphics: Jorge Morales
Editorial Company: THE NOW CORP
Editor: Jesse Reisner
EP: Nancy Finn
Associate Producer: Carrie Fleming
Colorist: Stephen Picano
Visual Effects Artist: John Shea @ Shea VFX
Audio Mix: The Sound Lounge
Mixer: Glen Landrum
EP: Mike Gullo
Sr. Producer: Kate Albers
Casting Director / Producer: Carrie Faverty
Producer: Liana Rosenberg