Lynx: advert-body-3 by W Communications
- Location:
'Forget About Labels' is W’s new TV and cinema advertising campaign, created for Lynx with Anthony Joshua to champion male confidence and individuality. The film is set to launch ahead of Joshua’s World Heavyweight title defence against Kubrat Pulev on 28 October 2017.
The 60-second ad was conceived by creative communications agency W as part of its ongoing work with Lynx on the Unilever brand’s 'Find Your Magic' platform. W brought in director Pete Banks and Gas & Electric, a video production company, to film and produce the creative.
The film will be running in cinemas across the UK until 23 November, ahead of films including Kingsman: The Golden Circle, Blade Runner 2049, Thor Ragnorok and Justice League. It will be supported by 20-second & 6-second cuts, and a host of product advertisements on TV and Lynx’s social channels.
Credits
Brand:
Dilraj Athwal - brand manager - Lynx
Thomas Knight & Claire Fynn - assistant brand managers - Lynx
W:
Scott Dimbleby - head of creative - W
Grace Henwood - associate director - W
Gabriella Griffin - account manager - W
Production:
Peter Banks - director
Production company - Gas&Electric
Tom King - executive producer
Matt Klemera - producer
Vanessa McDonnell - producer
Kerry Green - 1st assistant director
Matthew Emvin-Taylor - director of photography
Francesca Massariol - production designer
Fletcher Jarvis - art director
Henry Knock - photographer
Edit - Cut and Run
Chris Roebuck - editor
Grade - The Mill
Grade - Oisin O'Driscoll
Online - The Mill
Sound design - 750MPH
Ben Gulvin - sound designer
Graphics - Hello Yes
Ben Marshall - designer
Ed Dalton - designer
