Wendy's: advert-top-1 by VML

Wendy's is making its Super Bowl debut this year with an ad plugging its "fresh, never-frozen" beef. In the ad, Foreigner's "Cold as Ice" plays while an employee of Wendy's fictional rival Othr-Guyz LLC defrosts hamburger patties with a hairdryer. The spot directs viewers to Othr-Guyz.com, which includes an infomercial-like ad that promotes Othr-Guyz's "Freezy Diskz" patties.

According to Wendy's, the idea for the campaign stemmed from research that showed that "7 out of 10 consumers don’t believe Wendy’s serves fresh beef."