Vice: Safe Sesh
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Vice UK has partnered with The Royal Society for Public Health and drug testing organisation The Loop to launch a drug safety campaign targeted at young people during festival season.
Safe Sesh includes an editorial series, seven original short films, and a series of motion graphics animations to be distributed across Instagram Stories and Snapchat.
The campaign takes leanings from Vice’s playful tone, with posters emblazoned with slogans such as ‘It’s Paul from Potters Bar, not Pablo Escobar’, ‘Always Practice Safe Sesh’ and ‘Double drop, the night’s a flop’ to be distributed at UK festivals, universities and clubs over the summer, directing festival-goers at Lovebox Festival, Boomtown and Secret Garden Party to test their drugs with The Loop.
Created in-house by the Vice Design Team
Creative/copywriting support: Jamie Clifton
Marketing lead: John Montoya