Samsung/Edelman: S9 Tech Review by Versus

Edelman and Samsung recently continued their partnership with Versus to create a series of online videos that bring together some of the most influential tech bloggers around to share their thoughts on the brand new Galaxy S9.

To make sure that consumers understand just how revolutionary the phone is, the Edelman team tasked Versus with aggregating video from some of the most notable vloggers on Youtube, such as Unbox Therapy, and Marques Brownlee, and SuperSaf TV. Clips featuring commentary on some of the phone's best features, i.e. Dual Aperture, Slow-Mo capabilities, and Snapdragon processor, were then isolated, compiled, and scripted into a series of energetic and informative review videos that give viewers an unbiased look into this year’s most popular smartphone.

Versus created, a main 60-second version, a few 30-second versions highlighting different features such as the slow motion camera, and aperture, 15-second second cut downs and a high energy 6-second spot.

To make the spots truly authentic, they built a custom YouTube interface to overlay over the video, that pulled the direct timecode from the quote on the video that was used. Thanks to this, the viewer can go back to the actual YouTube reviews and see the exact section and quotes from each person.